Stephen Waddington
SEPTEMBER 5, 2018
The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms.
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
Yet Indian-language content on the web is limited. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. According to a 2018 study of PR and communications trends in APAC, digital and social channel growth is at par with or even ahead of the West. As in the U.S.
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Stephen Waddington
MAY 14, 2018
Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Voice assistants bring a further level of disintermediation to the web.
Mindful Marketing
JUNE 19, 2022
Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules. I want to be with my phone.”
Beyond PR
MAY 17, 2018
It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Download the 2018 Global State of the Media Report. It was awesome,” he says. “I I worked collaboratively with all the desks. Use Multimedia to Tell a Better Story.
Stephen Waddington
DECEMBER 5, 2018
Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.
Sword and the Script
DECEMBER 11, 2018
Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Facebook will be used more as a mass marketing tool, like a television station. Performance marketing companies will work to build out their creative capabilities.
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