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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

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Digital and Omnichannel – More Important Than Ever

5W PR

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018.

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How to Choose a Media Monitoring Service

Critical Mention

24/7/365 customer service. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Critical Mention. Eric Lebowitz.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

This way, you can best target, communicate and serve up the most relevant content to each vertical. What makes our company unique in the market? Customer service? Whatever sets your company apart from competitors should shine throughout all marketing collateral, especially your website. Is it your culture?

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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

24/7/365 customer service: “Always-on” support is often overlooked but should absolutely be considered during your vetting process. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Critical Mention. Eric Lebowitz.

Media 60
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Video production in Leeds – 11 recent case studies

Prohibition

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. In 2018, Prohibition produced the outstanding Christmas campaign for the leading quality jeweller, Goldsmiths.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.