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Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

Privacy 72
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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030. UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. That’s equivalent to adding more than £200 billion to the economy.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). Pitch podcasts by noon.

Analysis 151
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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017.

Privacy 60
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A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! Internal culture is becoming part of a brand’s identity. The build-up of mistrust.

Privacy 82
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#FuturePRoof podcast: strawberry picking

Stephen Waddington

In each case public relations is represented at the highest level internally. Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. There’s an important conversation that we need to have about privacy.

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B2B Security Vendors: Prepare for Scrutiny

Shift Communications

According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Consider just a handful of headlines from Techmeme the morning of September 18, 2017. Reporting is starting to reflect this shift as well.

B2B 60