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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar.

Crisis 78
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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

The firm says it surveyed 1,055 bloggers and published the report late in 2016. See these related posts: 12 Ways to Leverage Your Existing Investment in B2B Webinars. For example, I’ve seen posts cranked out in an hour go unexpectedly viral. Content Marketing: Don’t Make Home Improvements to Rental Property.

B2B 60
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The Top 50 Social Media Influencers on Twitter

Cision

Watch her on-demand webinar today! 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Watch Gary’s free on-demand webinar today!

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

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Philanthropist Craig Newmark on Ethical Communication

PRSay

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. I saw that in 2016 the immune system of democracy didn’t work so well. But that revelation might “hit social media and spread virally,” which is bad for the entire team.

Ethics 170
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The NewsWhip Pulse Episode 1 Recap

NewsWhip

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . The University of Michigan did an excellent piece recapping this, which Ben and Paul discussed in the webinar. .

Web 78
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10 Types of Content That Drive Demand & Boost Engagement

Cision

Webinars are one of the most engaging, personable types of content. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data. Yield a 20-40 percent conversion rate.