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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Major food producers have been at the front of employee-led strikes from the last few months, with Nabisco, Frito-Lay, and Kellogg’s being mentioned as examples during the webinar.

Crisis 78
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The Top 50 Social Media Influencers on Twitter

Cision

Watch her on-demand webinar today! 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Ann Handley (@MarketingProfs) August 20, 2015. Want to learn Ann’s writing rules for PR?

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. 27) Executives and employees as the way through the clutter. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 100
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Philanthropist Craig Newmark on Ethical Communication

PRSay

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. I saw that in 2016 the immune system of democracy didn’t work so well. But that revelation might “hit social media and spread virally,” which is bad for the entire team.

Ethics 172
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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “