Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. Chuck Gulden (@cfgulden) May 11, 2016. The #NA14 Crisis. Given the recent Salesforce NA14 crisis, we’ve mapped out actionable steps for a potential crisis. Listening Won’t Stop A Crisis. Conclusion.

Crisis 120

Crisis System Product Launch Reputation 120

PR Conversations

SEPTEMBER 7, 2018

I suggest that the Listerine ‘partnership’ was instigated by Scarlett London Digital – the agency that Ms Dixon established in 2016 after graduating. What it shouldn’t be doing is using a spurious advertising value equivalent (AVE) measure. million in positive exposure and $10.91 million in negative, with $13.76

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016? How are you going to be more successful? Are you intending to implement new tools? What about services? Stay current on publications.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Historically, PR has been a bit of a black box in terms of how much it “helps.” PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. John Simpson (@JohnSimpsonNews) May 26, 2016. hrrlGl153Q. Does it really?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Solo PR Pro

JUNE 6, 2017

According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Marketing Measurement Statistics. Those categories are: Content marketing statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126