Remove 2016 Remove Books Remove Television Remove Writing
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Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

We’re also talking about books. According to the Pew Research Center , nearly a quarter of all Americans report not having read a book in the past year. With all the ways that reading can improve work (as well as life) it’s time to take a look at some important books to consider in the coming months.

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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

Deirdre Breakenridge

The show has become a pop-culture juggernaut since its debut in 2016, winning the hearts of both Hollywood and millions of viewers. And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! Mention any reference materials such as books or albums while discussing the topic?

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Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Internet ad spend surpasses television spend. The gaming industry generated $100 billion in global revenue in 2016, with nearly half coming from Asia. So, don’t write off chatbot pitches just yet. The report also reminds us of something no one should lose sight of, at least in my book.

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9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. It was cumbersome…but a vast improvement from books-on-tape.

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The Death of the Press Release.

Maxim Behar

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. My advice: if you know how to write it, tweet it. For instance, Samsung launched their new Galaxy Note 7 phone in August 2016.

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Coffee with a Journalist: Kimeko McCoy, Digiday

OnePitch

[00:02:20] KM: If I look at it right now, it is a massive flood of everything from do you want to do a book review to here is a really good story about an organic brand on social media. That’s marketing on platforms, marketing on television. But the problem with that is then you see stuff you’re like, “Hmm, 2016.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Re-write white papers as long form contributed articles.