Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

OCTOBER 11, 2016

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study.

Social Media 60

Social Media Study Media Survey 60

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 187

Marketing Content Marketing Data Social Media 187