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How AI is Changing the Face of Marketing

Critical Mention

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. ” The rise of customer segmentation. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences.

Marketing 118
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 189
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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study.