Bianchi Biz Blog

NOVEMBER 18, 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

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Automotive Conference Interviews Travel 52

PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

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Ethics Automotive Technology Conference 223

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in.

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SEO Automotive YouTube Video 103

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I’ve covered aviation, the automotive aftermarket, fleet maintenance, passenger and freight rail, and trucking. Reporter for Automotive News. I haven’t looked back since.

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Meeting Automotive Media Transportation 81

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

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Meeting Real Estate Energy Agency 98

Waxing UnLyrical

MAY 11, 2016

Particularly in the area of thought leadership, successful media relations campaigns involve multiple touches, particularly if you have a longer sales cycle. It’s alive, measurable and relevant in 2016 and will continue to be in the foreseeable future. Media relations is not going away folks. Image: Alexis Brown via Unsplash, CC Zero.

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Media Relations Media Measurement Conference 40

PRSay

OCTOBER 12, 2016

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. To learn more about how you can modernize your crisis communications plan, attend Zignal’s informative breakout session at PRSA’s 2016 Internationl Conference, October 23-25 in Indianapolis. Sign up here.

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Big Data Crisis Communications Data Crisis 60