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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. Solid results, all in all – but considering the great importance of ESG issues, especially in the automotive industry, not enough.

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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. to support clients at this important event.

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Top 11 Meet the Media Profiles of 2020

Bianchi Biz Blog

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98
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Meet the Media: Tim Levin, Senior Reporter at InsideEVs

Bianchi Biz Blog

A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I was an editor for my high school’s paper, helming the Onion -inspired satire section. It was all made up, but I guess you could say that was my first newsroom job.

Meeting 86
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 261
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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I’ve covered aviation, the automotive aftermarket, fleet maintenance, passenger and freight rail, and trucking. Reporter for Automotive News. I haven’t looked back since.

Meeting 81
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How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key. million keywords worldwide. Hero, Hub, Help. Helping shoppers.

SEO 103