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Public Relations Objectives

Doctor Spin

Establish and develop mutual relationships with key publics. Improve internal communications. Influence public opinion and legislative processes. Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.”

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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

Such a scenario presented itself to me in 2010 and 2014. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). We also learned we could share it with the media, and we did so, but only after the internal VA channels didn’t work. The beauty of the truth.

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Remembering Dr Roger Hayes

Stephen Waddington

We first met in 2014 when he invited me to breakfast in London as the newly minted President of the CIPR. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs. He frequently challenges me to continue driving change in PR. And then there’s Dr Roger Hayes.

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Davos World Communication Forum highlights

Stuart Bruce

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. Stuart Bruce (@stuartbruce) March 11, 2014. ChrisDougoud) March 11, 2014.

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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself. Enter the CRO.

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PR rising in Africa rising

Stuart Bruce

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

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Davos World Communication Forum promises great speakers and debate

Stuart Bruce

Playing the Three Wales Game at the World Communication Forum in Davos in 2014. The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015.