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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Establish and develop mutual relationships with key publics. Prevent and manage crises.

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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself. Enter the CRO.

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PR rising in Africa rising

Stuart Bruce

By 2020 African consumers will be spending more than a trillion dollars. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Probably the largest market is the internal one – Africans communicating with Africans within their own countries. 80% own mobile phones. Photo @h_kirigo.

Mobile 60
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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). You can find her portfolio here: [link].

Groups 60
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Hyundai ).

Film 48
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Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

“If I were Bernays, as a sign of self-expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation in order to bypass the manipulative toxic media environment in which we are immersed.” The selfie as self-expression.

System 40
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Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

“If I were Bernays, as a sign of self-expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation in order to bypass the manipulative toxic media environment in which we are immersed.” The selfie as self-expression.

System 40