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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. 2014), The Science of Sharing and the Sharing of Science , Proceedings of the National Academy of Sciences , 111, 13642 – 13649. Conclusion. Schulze, C.,

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. In fact, I've been doing this for at least 40 years - first in journalism and then in business. There are thousands of examples of this around the world every day. And there is not much difference.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

For example, Josh Bernoff , recently wrote: “Your press release is worthless. Let’s take one example: Mr. Bernoff picks on “award releases” while the ARPR data shows these are the best performing. b) Press releases still have a place. Press releases get beat up. No one will read it. 2) Earned media can drive sales. Talk to Us !

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. Local television is seeing an uptick in viewership, particularly around the evening news. How big is “significant”?

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. Local television is seeing an uptick in viewership, particularly around the evening news. How big is “significant”?

Mobile 52
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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. Local television is seeing an uptick in viewership, particularly around the evening news. How big is “significant”?

Mobile 40