article thumbnail

Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. A Case Study.

article thumbnail

The Journey From Certificate in Principles of Public Relations to APR

PRSay

Upon graduation, I was offered a position at one of Florida’s most prominent firms, Sachs Media Group , where I now serve as the deputy director of public affairs. Besides setting me up for success in the job market, the Certificate in Principles of Public Relations also gave me a boost on my path to earning the APR credential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself.

article thumbnail

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector. Retrieved September 2, 2014.

Education 270
article thumbnail

PR rising in Africa rising

Stuart Bruce

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60
article thumbnail

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector. Retrieved September 2, 2014.

Education 100
article thumbnail

Six social media and digital communications trends for 2015

PR Conversations

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.