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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

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The Journey From Certificate in Principles of Public Relations to APR

PRSay

FSU was one of the first universities to offer coursework that prepares PR students to take the Certificate in Principles of Public Relations exam. The Certificate in Principles of Public Relations process is overseen by the Universal Accreditation Board (UAB). Check out the website for details, [link]. DrewPiers.

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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector. Retrieved September 2, 2014.

Education 270
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PR rising in Africa rising

Stuart Bruce

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. PR academics – many African universities offer PR or ‘communication’ courses. Probably the largest market is the internal one – Africans communicating with Africans within their own countries.

Mobile 60
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I have seen many government relations and public affairs manager positions that have caught my eye quite a bit in the private sector. Retrieved September 2, 2014.

Education 100
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Six social media and digital communications trends for 2015

PR Conversations

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.