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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

We focus on working with non-profits, small businesses, women CEOs and business owners. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? AirPR: How do you see PR & content marketing evolving in 2018? TMI does PR.

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Monday Roundup: Business Best Practices

Waxing UnLyrical

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

As all small businesses know, you need to spend your time wisely. Content Curation. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. It helps you get business listings online.

Digg 104
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

1) February 18, 2014: Enter GTCR . Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 2) April 7, 2014: Vocus. Sources: GlobeNewsWire , Business Wire , TechCrunch , Adweek , PRWeb ). 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 4) October 22, 2014: Gorkana.

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28 Observations from 28 Months as a Solo PR

ZudePR

In 2014, a whopping 581,000 businesses started up in the UK. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. CRM optimization.