2014 Agency Customer Service Measurement 
ImPRessions - Crenshaw Communications
JULY 6, 2016
billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.
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Waxing UnLyrical
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.
Mindful Marketing
JULY 15, 2015
The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.
Waxing UnLyrical
DECEMBER 14, 2016
When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. The key is measurement.
Sword and the Script
JANUARY 7, 2020
The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Agility PR Solutions is a subsidiary of Innodata Inc. NASDAQ: INOD ).
Sword and the Script
NOVEMBER 5, 2019
The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? This stuff is expensive.
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