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Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.

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Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Bianchi Biz Blog

My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. Well, counting the good old Cub News at UDJ, more than a decade (woah, really?!) I started in high school and never stopped.

Meeting 74
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. The published results trumpeted bacon and eggs as the “All-American breakfast” and bacon sales soared.

Corporate 178
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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules.

Meeting 78
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The State of the News Media 2015

Journalistics

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion.

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The State of the News Media 2015

Journalistics

What other trends are revealed in this year’s installment of the State of News Media? The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion.

Mobile 40
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Shep Gordon: “Make Parents Angry”

Doctor Spin

However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. link] It’s speculated that local London media, particularly radio, might have mentioned the traffic disruption, and possibly local papers covered the story the following day.