2013 Advertising Media Relations Newspapers 
Communications Conversations
JANUARY 26, 2016
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.
Journalistics
MAY 26, 2015
This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). What other trends are revealed in this year’s installment of the State of News Media? Why are mobile visitors less valuable? How big is “significant”?
Doctor Spin
DECEMBER 22, 2023
Promotional image via Reddit ) The billboard not only caught the eye of everyone who passed by but also garnered attention from the media. It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. 3 SickThingsUK.
Journalistics
MAY 26, 2015
This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). What other trends are revealed in this year’s installment of the State of News Media? Why are mobile visitors less valuable? How big is “significant”?
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Vendor relations.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Vendor relations.
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