Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media.

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

JUNE 16, 2021

me in 2013, from Throwing Sh*t Against the Wall & Analysing What Sticks, “by deconstructing the success of others you can improve your own chances”. ~ me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. study successful content & try to figure out why it worked”. ~ Or has the world moved on?

Digital PR 160

Digital PR Film Instagram Writing 160