Remove 2013 Remove Crisis Communications Remove Journalism Remove Viral
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

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“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

This means that a crisis is never a “social media crisis”, but rather a crisis. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, with the new title.