Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. And while this reality presents a major challenge, not being able to do this means continuing to lose control of the narrative of the crisis.

Crisis 100

Crisis Crisis Management Video Conference 100

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. All they wanted in return was the odd social share. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Truthfully.

Digg 104

Digg SEO System Reddit 104

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? Human Resources is uneasy about adopting an employee social media policy. Brainstorm contingency and crisis management plans. Why do we need a blog?

Marketing 87

Marketing Resources Technology Internal 87

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49