Onclusive

OCTOBER 9, 2014

Back in April 2013, Medium acquired Matter. Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' The publisher has since become … Continued.

Journalism 356

Journalism Content Marketing Technology Trends 356

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Viral Content Has a Distinctive (Extended) Distribution. What Makes Online Content Viral?

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100