NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. Headquartered in New York and London, Condé Nast operates in 32 markets including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Spain, Taiwan, the U.K. Trend spotting in journalism.

Data 68

Data Trends Journalism Print 68

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. doi:10.1509/jmr.10.0353.

Viral 120

Viral Journalism Advertising Advertising 120

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. What do you have to lose? What do you think?

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? Two percent, right?

Study 90

Study Marketing Data Analysis 90

Rock the Status Quo

AUGUST 11, 2014

A few additional resources of interest: This Inc 500 online newsrooms report 2013 from Sally Falkow is interesting, as are these three articles: Six Elements Your Online Newsroom Must Have by Arik Hanson, PR Daily. Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. A colleague in our marketing department recently asked me how many pitches my staff gets a month.

Meeting 78

Meeting Automotive Media Newspapers 78

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

SEPTEMBER 1, 2020

Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.” Propel adds broadcast monitoring This month, Israeli PR tech startup Propel told PRWeek it added broadcast monitoring covering 1,400 stations in 200 markets in the U.S.

Internal 146

Internal International Tools Software 146

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. And do you see this specific audience (PR, marketing, comms) growing? If you spot an error, please let us know!

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Cision

MARCH 29, 2016

Here’s Gable’s insight as to how some PR professionals craft their boilerplate section: “Many companies think of the boilerplate as a dumping ground for unsubstantiated claims of leadership, professional jargon and copy from marketing materials.” Journal Of Business Communication , 44 (1), 59-95. Tritton, L.

Retail 120

Retail Pitching Print Writing 120

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world.

Social Media 0

Social Media Media Mobile Video 0

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. But when it comes to most types of reputation crises, they are decidedly unwelcome.

Reputation 130

Reputation Viral Employee Customer Service 130

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Newspapers 71

Newspapers Mobile Media Facebook 71

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

MAY 11, 2015

With almost a decade of PR and marketing experience under her belt, Mercy has worked with nonprofit, entertainment and private sector clients. Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. Why was it innovative?

Reddit 120

Reddit Social Media Comparison Pitching 120

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. peaked in 2013, at 242 million units sold. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 Creating valuable evergreen content is hard.

eBook 108

eBook Infographics Pinterest How To 108

PRSay

APRIL 22, 2016

Over the course of the last few years, but specifically at time of launch, our marketing and communications teams created multiple opportunities for our employees and customers to interact and get to know one another. She has also held marketing and communication positions at Motorola, Maytag, Polaris and Cold Stone Creamery.

Agriculture 65

Agriculture Employee Corporate Training 65

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Mobile 52

Mobile Media Newspapers Local 52

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. The third factor, however, I think is more long-term, and that is the new generation that is coming into the market. To change the market in Bulgaria, to be able to fight inflation.

Government 72

Government Education Course Ethics 72

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Mobile 40

Mobile Media Newspapers Local 40

Maxim Behar

MARCH 7, 2021

I had no idea you have PR agencies there – said Lord Bell in a drowsy tone – one day I will visit the country and have you to introduce me to the market and the experts there. Sir Tully also listened to our conversation with interest, a man with brilliant journalism practices who made the world’s announcement of Indira Gandhi’s assassination.

Print 52

Print Agency Ethics Meeting 52

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Q: What are your company’s marketing initiatives for 2019? Until next time!

Interviews 105

Interviews Ethics Government Internal 105

Karen Freberg

DECEMBER 30, 2019

The economy and job market were pretty intense during this time – many jobs and positions were being cut or frozen due to the budget cuts many universities were facing. As I was finishing my PhD and working on my dissertation, I was active on the job market. Hootsuite (2013 – Present). Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Flatiron Communications

JANUARY 12, 2017

It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. When Journalism Fails to Deliver (May 2016). Content Marketing Is So Last Year (January 2016). The Shifting Tides of Media & Journalism (July 2015).

Journalism 28

Journalism Guidelines Government Training 28

Norton's Notes

JULY 23, 2015

I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University. So are journalists are now saying they want to be pitched to on the phone less?

Social Media 28

Social Media Study Media Survey 28