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Ten Symbols That PR’s “Industrial Revolution” Is Underway

Ishmael's Corner

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Meet Max Swisher. This one still cracks me up.

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The Benefits of Earning Your APR

PRSay

An Interview with Ken Hunter, APR. With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. He develops communication strategies that grow relationships.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean? Their advice to conference attendees?

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The growing global market for the Art of PR

PR Conversations

billion US) in sales in 2013. For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

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How to Power a Public Relations Campaign with Instagram

5W PR

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

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How to Get On in New Communications: Be Nice

ZudePR

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “Where, if anywhere, do I draw the full disclosure line?