Bianchi Biz Blog

MARCH 7, 2022

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

PRSay

MARCH 30, 2018

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Then in 2012 they took the company public and revenue actually mattered. Get more media pitching knowledge from Michael Smart here. 2011 — Facebook follower numbers seemed to grow on their own.

Facebook 92

Facebook Newspapers Google Strategy 92

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” When the show was gearing up, I got texts from friends all over the country sending me screenshots of mailers and newspaper inserts with my face on them.

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. But, in general, reporters don’t want a product pitch on a press release. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada.

Media 112

Media Journalism Report Video 112