Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” It refers to the ability to collect large sets of complex data that are normally difficult to filter. Take Waze for example.

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Big Data Data Publicity Analytics 92

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. When Taylor takes to Twitter to update us on her day (below), only a cad would peek behind the social media curtain to see if her PR team is giving her an invisible hand. January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Original data also increases the chance that your brand will receive coverage.

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Data Meeting Measurement Guidelines 106