2012 Advertising Customer Service Media Relations 
Onclusive
MARCH 21, 2018
In the meantime, the rise of shared or social media complicated things further. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?
PRSay
MAY 18, 2016
Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race.
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