2012, Customer Service, International and Media Relations

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” It refers to the ability to collect large sets of complex data that are normally difficult to filter. Take Waze for example.

Big Data

Big Data Data Publicity Analytics

Meet PR’s New Best Friend: Data

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Original data also increases the chance that your brand will receive coverage.

Data

Data Meeting Measurement Guidelines

Public Relations Today

Harnessing the Power of Big Data for Public Relations

Meet PR’s New Best Friend: Data

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