Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Using positive Christmas chatter in social media, the data lit up 30,000 LED lights. Take Waze for example.
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