Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. In the ultra-competitive media world, journalists are constantly on the prowl for an edge. Not only does it help your brand stand out, it allows you to build insights around your specific audience. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Using positive Christmas chatter in social media, the data lit up 30,000 LED lights. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48