Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Leveraging real-time data during a crisis. Take Waze for example.
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