Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It’s a lesson in crowdsourcing and the mantra of publishing frequently and often.

Storytelling 78

Storytelling Social Media Internal International 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 92

Big Data Data Publicity Analytics 92

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42