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How to Boost Your Reputation on Google

Cision

In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

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Sting Learns Painful Lessons in Heated Dispute

Reputation Specialist Michael Toebe

It seems Sting wasn’t considering how his initial communication was being experienced and interpreted and while that is understandable and he meant no harm, when it comes to other people’s emotions and reputation, we would be wise to be extremely careful in communicating anything that could be considered reasonably hurtful and harmful.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

2012, May 17). Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Partner with a local influencer to promote your business on social media. 2012, May 17).

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. The Digital and PR Evolution.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Meet people where they are. Take the politics out of it,” she said.

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Is PR To Blame When Apathy Reigns? Part 2

ReimaginePR

In the places where your organization works, profile the local people at their best, having fun, going to work, and engaged in cultural activities. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.

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