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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways. Any pet peeves with PR people?

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Tailoring pitches for diverse audiences. Organization Development Journal. Organization Development Journal. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. Psychology Press. Baron-Cohen, S.,

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. In other words, media relations isn’t knowing how to mass email a generic pitch to as many journalists as possible, hoping for a 0.05% response rate.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. Since nos.

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Turn Off the Cloaked Reporter in this Transparent World

Bad Pitch Blog

These reporter queries look like this: • Faintly Veiled: A reporter reveals his/her name, but only provides a vague description - not the name - of the media outlet (often times, they are freelance reporters still pitching said story). We take great care to ensure our pitches are on target and are consistent with our own goals.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. In other words, media relations isn’t knowing how to mass email a generic pitch to as many journalists as possible, hoping for a 0.05% response rate.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.