Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 178

Reddit Software B2B Technology 178

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. Source: DOJ , About Us – Agility PR Solutions ).

Technology 12

Technology Software Company Marketing 12

ZudePR

DECEMBER 30, 2016

Hot off the printed press. 4: ReWork: Change The Way You Work Forever by Jason Fried and David Heinemeier Hansson (2010) £9.59. You may find them counter-intuitive (even more so when the book was published in 2010). He a straight-laced but decent scientist who’s lost his zeal to corporate life. Jab Jab, right hook.

Writing 84

Writing Google Meeting Airlines 84