Remove 2010 Remove Brand Remove Print Remove Technology
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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

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Reputation on social media – Comms must own it or lose it

NewsWhip

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More. understand .

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The evolution of mainstream media and the need for every company to become a media company

Presspage

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. By 2010, three decades later, there were four PR professionals for every journalist in the U.S. What brands are going to rise and fall in this new landscape? That was 112 years ago and guess what? ” 5.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. There are many reasons for a business to make an acquisition – to acquire a technology, to acquire a customer base, to accelerate growth, or to kill the competition. Talk to Us!

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