PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

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Conference Communications Storytelling Social Media 113

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.

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Storytelling Media Infographics Advertising 281

Ishmael's Corner

MARCH 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post In Predicting the Shape of PR in 2025, One Thing Comes to Mind with Absolute Clarity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Storytelling Industry Communications Publicity 60

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Swift’s songs are never formulaic.

Leadership 185

Leadership Storytelling Viral Banking 185

Deirdre Breakenridge

OCTOBER 20, 2015

She graduated in 2009 and then started teaching at Stockton University in New Jersey. When it comes to electives, the not-so-good news is, that the breadth and depth of PR programs are not so standardized across the board and the overall quality does vary a lot. How has your PR education prepared you for your career?

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Education Training Course Social Media 150

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. I frequently recognize what they are trying to accomplish; however, if I like the organization, I am supportive and engage. Where would you most like to practise PR?

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Conference Meeting Case Study Film 40

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2017

As we’ve written before, corporations that want to create a corporate social responsibility program that benefits veterans must be thoughtful and demonstrate a real commitment to vets. This leap into storytelling brings another dimention to the campaign and adds an important new piece to the outreach.

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Corporate Nonprofit Mobile Storytelling 149