Sword and the Script
APRIL 2, 2024
The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. Reddit data.
Bianchi Biz Blog
APRIL 17, 2023
What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.
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PR 20/20
MAY 19, 2020
In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. It includes 13 strategies marketers need to employ now. Download it free today.
Bianchi Biz Blog
OCTOBER 24, 2022
As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. What advice do you have for PR people that want to pitch you? Stick to the keep-it-simple principle.
Cision
MAY 4, 2016
Before you pitch a journalist, you must think about how your story adds value for your audience. I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. How many pitches is he likely to read? Everyone wins.
Mark My Words
FEBRUARY 15, 2021
Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. He came to us asking for representation,’ says Yormark.
PRSay
JULY 31, 2019
It’s not just a matter of getting a version and printing it. After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. Do it personally. Call the reporter and ask.
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