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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3 million in 2020, according to Pew Research Center.

Handbook 161
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 174
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Why Advertising Isn’t Dead

Cision

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. According to Nielsen, in 2007, American Idol featured 4,349 product placement occurrences and by 2008 Kelly Clarkson had sold 18.9 Fortunately for advertisers the appetites of audiences shifted as well.

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Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

In 2008, the financial climate started to take a turn for the worse in the United States and around the globe. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. It includes 13 strategies marketers need to employ now. Download it free today.

Writing 72
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Bylines, Surveys & Tweets: When Did PR Get So Boring?

Cision

My first taste of the working world came from the print shop my grandfather owned and operated since 1941. Life in the print shop was not for me – not like anyone ever suggested it should be. My grandmother, who worked along my grandfather in his print shop for the better part of fifty years, has a saying: “All good things must end.”

Survey 120
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine. I especially enjoyed the banter with fellow journalists who are Red Wings fans during the back-to-back Cup showdowns in 2008 and 2009. Any pet peeves with PR people?

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 60