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What’s Trending for 2023?

PRSay

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127
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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. The company has conducted this survey every year since 2007. The Bridge Group has produced this report every year since 2007.

B2B 81
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8 Ways to Make Your Press Release More Effective

Cision

” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. Meaning that sometimes it’s better to have great timing than a perfect pitch. ” 4. Boilerplate. Harnish, V.

Retail 120
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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Utilize the power of automated news monitoring.

Banking 79
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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

Building on our traditional event, Building Bridges, spearheaded in 2007 by then CCNY PRSSA President Stacy-Ann Edwards Effs, we forged a strong working partnership between student leaders and faculty to network multicultural students to the profession. The students who interviewed were the real heroes. Continuing to make connections.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. I started my professional career in 2007 as the assistant editor for a publication serving the recreational vehicle market. Or, riding my bike.

Groups 55
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Why You Need the HubSpot Growth Stack for Marketing, Sales & Service

PR 20/20

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. This information used correctly (be careful not to come across creepy ) can be hugely helpful to customize outreach or even to assist your sales team with targeted pitches.