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What’s Trending for 2023?

PRSay

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127
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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Utilize the power of automated news monitoring.

Banking 79
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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. Continuing to make connections.

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Good Pitches, Social Media bring Chevy Success

Bad Pitch Blog

We knew Glinda would be back as soon as we glanced at this pitch from The McGinn Group’s Nellie Lide. Subject: chevy''s trying more co-creation Kevin- Some lucky (and talented) Gen Yers will create Chevy’s 2007 Super Bowl Ad. Her pitch shows it. Here’s the blogger press release: [link]. This news hits on all three.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120
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EXCLUSIVE: RLM PR Tapped by HARO for Public Relations Counsel

Bad Pitch Blog

The Bad Pitch Blog is pleased to leak announce tell you that Peter Shankman’s crowd sourcing secret weapon, Help a Reporter Out ( HARO ), has retained RLM Public Relations as their public relations agency of record. Bad Pitch Blog co-author, Richard Laermer , is RLM PR’s CEO. That’s our kind of consequence. How many Web 2.0

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Cash for blogs – are some bloggers now selling out?

Norton's Notes

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. No I wouldn’t I get pitched to a lot and I have used some things but 95% of the time I say no. Who will read that? How will people find it?