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PR Heroes Of The Hurricanes

ImPRessions - Crenshaw Communications

Here are some of the reputation “winners” born amid the chaos of the storms. He seized national attention with a Facebook video inviting all who could safely make it to one of his Gallery Furniture stores to come and even bring their pets. Mattress Mack. The American Red Cross.

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5 technologies that will change how you do PR

Presspage

the importance of online reputation management. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 brought forth vast social media and multimedia tools, including video sharing capabilities. These trends included: the importance of influencers.

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The Complete Guide to PR Stunts

5W PR

Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. In 2005, Snapple tried to make the world’s largest Popsicle. The only real requirement was a bucket, water, and a video camera. Walkers Crisps. Even publicity stunts that are failures can still be unique and memorable.

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). Instead, I start the video camera. After each attempt, I play the video back. Table of Contents.

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Person of the Year, 2014?

David PR Group

Amazon Prime, though launched in 2005, reached new heights in the past year as it enables customers who pay an annual membership fee to receive free two-day shipping on many products as well as access to a vast array of online movies, television, music, and cloud storage. Harvey Levin. The post Person of the Year, 2014?

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Adobe (pictured below) has a great template.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey.

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