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An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In employing this model, PR professionals can approach decision-making regarding communication and relationship management efforts in an ethical manner.

Ethics 147
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Social Media Usage Skyrockets in Last Decade

The Proactive Report

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. This is a story about the future of PR 20/20. Growing smarter.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. This is a story about the future of PR 20/20. Growing smarter.

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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".

Ethics 133
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Trust Me, PR is dead – long live public relations

Stuart Bruce

The central premise of the book is that every area of modern life is being transformed by changes in society, driven in a large part, but not wholly so, by social media. Can you remember who Time magazine’s person of the year was in 2005? You tell the truth, not just because telling the truth is the ethical thing to do.

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New Year’s Honours 2015

Stuart Bruce

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

Ethics 96