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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191
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New Year’s Honours 2015

Stuart Bruce

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.

Ethics 96
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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.". Considering how he mistreated his direct reports, disrespected and intimidated constituents of the organization, blasted the local news media, and valued bulldozing as his favorite leadership style, I responded, "Then give me something to work with!".

Ethics 133
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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas. How did Scott’s team keep the state’s tourism afloat?

Crisis 120
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Masters in Marketing: Cheryl Gale, March Communications

Mindful Marketing

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. We still need each other.

Media 112
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category. style vs substance.

Ethics 52