Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.

Media Relations 149

Media Relations Media Print Software 149

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

Bad Pitch Blog

SEPTEMBER 26, 2006

Following current trends and today''s consumer preferences, Miller stripped his 2005 Chardonnay down to the bare essentials to reveal it''s au natural flavors. For more information about Chaddsford Winery and 2005 Naked Chardonnay, please visit the website at www.chaddsford.com or call 610-388-6221. -

Pitching 40

Pitching Retail Print Report 40

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What do you think is the biggest PR challenge facing brands today? How do you help brands create communication that inspires action?

Enterprise 227

Enterprise Agency Radio Fashion 227

Doctor Spin

JANUARY 27, 2021

I’ve been crafting various strategies for many organisations since 2005. As an example, I like the example of Apple’s marketing philosophy as described below: Ann example of strategic simplicity by Apple. Cover photo by Jerry Silfwer ( Prints / Instagram ). Here we go: Table of Contents.

Strategy 52

Strategy Energy Writing Print 52

Doctor Spin

JANUARY 27, 2021

I’ve been crafting various strategies for many different types of organisations since 2005. As an example, I like the example of Apple’s marketing philosophy as described below: Ann example of strategic simplicity by Apple. Cover photo by Jerry Silfwer ( Prints / Instagram ). Here we go: Table of Contents.

Strategy 52

Strategy Energy Writing Print 52

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60