article thumbnail

Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. My favorite book is….

article thumbnail

The Easy Street PR Strategy: Keep It Simple To Win

Doctor Spin

I’ve been crafting various strategies for many organisations since 2005. David should leverage the element of surprise and don’t advertise his advantage beforehand. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street PR Strategy. Here we go: Table of Contents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Easy Street Strategy

Doctor Spin

I’ve been crafting various strategies for many different types of organisations since 2005. David should leverage the element of surprise and don’t advertise his advantage beforehand. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street Strategy.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
article thumbnail

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48
article thumbnail

The Urgency for Marketing to Change. Now

PR 20/20

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. In 2005, the beverage giant was a major sponsor of Formula 1 racing. This is what marketers call return on investment (ROI) of marketing.

article thumbnail

Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him. Just because advertisers have backed away from the podcast host and terminated their contracts with him doesn't mean the world has ended. Will people forget this sucker of his?