Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. We loved this!

Marketing 62

Marketing Film Creativity B2C 62

PR in High Definition

JULY 28, 2022

The Free Hugs Campaign began in 2004, founded by an Australian man under the pseudonym Juan Mann, where volunteers offer hugs to complete strangers in public as a random act of kindness. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. To spread the love. Even a snappy slogan or retweet can go a long way.

Brand 62

Brand Branding B2C Viral 62

PR Conversations

SEPTEMBER 13, 2018

There has started to be some discussion around the use of technology (most recently AI) and agile planning methods as ways to adapt to the changing work environment. Undoubtedly there are numerous pressures affecting public relations currently, but one of the greatest challenges is availability of the right talent to deploy at the right time.

Survey 82

Survey Resources Agency Training 82

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

MARCH 24, 2016

Dove’s ‘Real Beauty’ started in 2004, so it’s 12 years old. And with the adoption of technology, we’ve lost a bit of our humanity. When you watch this “Labels” video, you know the story they’re telling, but they have such an unusual way of telling it. What’s inspiring is that Dove did not get tired of the campaign.

Branding 48

Branding Brand Local YouTube 48

PR Conversations

AUGUST 17, 2014

I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ). Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).

Education 87

Education Training Policies Crisis Management 87

Maxim Behar

JANUARY 13, 2021

We have Facebook since 2004 – almost 20 years. All this hurricane of hatred, especially on Facebook, because there you can afford longer posts, photos, videos and you can attack your opponents more arrogantly - all this can be easily regulated with artificial reality or some software to restrict certain words or sentences.

Film 52

Film Social Media Facebook Twitter 52