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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. We chalk that up to a win!

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Mastering the art of simplicity to make your brand stand out  

PR in High Definition

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. To spread the love. Human element.

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A CMO's Insights: Your Brand Can Save The World (Part 2)

MaccaPR

Dove’s ‘Real Beauty’ started in 2004, so it’s 12 years old. And with the adoption of technology, we’ve lost a bit of our humanity. When you watch this “Labels” video, you know the story they’re telling, but they have such an unusual way of telling it. What’s inspiring is that Dove did not get tired of the campaign.

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Exposing PR’s weaknesses

PR Conversations

I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ). Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).

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Maxim Behar for BG On Air: President Trump Banned from Major Social Networks

Maxim Behar

14.01.2021 The PR expert and diplomat Maxim Behar commented on the approach of the major social media ban and impose censorship on Donald Trump after US Capitol riots - online interview on the Bulgaria ON AIR show Bulgaria in the Morning with Zlatimir Yochev. Maxim Behar: I think it is very problematic. Host: That's right.

Film 52